Ever wonder what really drives success? The secret isn't what you think
- Dec 20, 2025
- 3 min read

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You see someone at the top of their game and you think, "they're a genius." You see someone struggling and you think, "they must have made a mistake." We love simple, clean stories about cause and effect. It feels good to believe that every win is a direct result of our effort and every stumble is a clear sign of our missteps. It’s an easy narrative that makes us feel like we’re in total control of our destiny.

But what if that narrative is missing two of the most powerful characters? What if we're not the only ones writing our story? The reality is that so many outcomes in life are guided by forces other than individual effort. We're talking about the twin siblings that shape everything you do: luck and risk. They’re so intertwined that you can't believe in one without also respecting the other, and they're both working to prove a point: nothing is ever as good or as bad as it seems.




