Ray-Ban, scoot over—Rokid’s AI glasses bring bright AR, live subtitles, and a camera to your face
- Aug 31
- 2 min read
Updated: Aug 31
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Rokid just kicked off a Kickstarter for AI glasses that don’t merely listen—they actually show things, with dual-eye Micro‑LED displays lighting up directions, translations, and prompts right in view. Unlike Ray‑Ban’s display‑less approach, these frames put a real heads‑up display on both lenses and pair it with a 12MP camera, open‑ear speakers, and voice control. Shipping is slated for November at a list price of $599, with early backers snagging $479 and a free charging case in the first $1 million tranche.
On feature depth, the pitch leans practical: AI navigation overlays, live subtitles for up to-dozens of languages, app notifications, and even teleprompter mode for those “don’t forget the script” moments. The brand touts up to 1,500‑nit brightness with 10‑level dimming and a compact Micro‑LED engine, aiming to keep text readable outdoors without squinting. There’s also hands‑free capture via “Hi Rokid,” plus live lyrics and open‑ear audio to keep ambient awareness intact.
Under the hood, a Qualcomm AR1 and companion chipset handle the AR layer and on‑device responsiveness, while the camera records hands‑free POV clips. Rokid’s marketing contrasts value against Meta’s rumored AR roadmap: Meta’s current Ray‑Ban units skip a display entirely, while its next AR step is expected to cost more, leaving Rokid’s dual‑eye approach looking bold at this price. And that’s where things get spicy…
