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Understanding the in-love experience and why it fades. Is your relationship doomed when the butterflies disappear or is that exactly when true love begins?

  • Dec 2, 2025
  • 3 min read

Updated: Jan 8

That honeymoon phase? It has an expiry date
That honeymoon phase? It has an expiry date

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We’ve all seen it. That friend who meets someone and three weeks later they’re floating six inches off the ground. They’re euphoric. Convinced this person is the one perfect in every way. They can’t eat they can’t sleep they can only think about this magical human who just crash-landed into their life. It's that dizzying all-consuming head-over-heels rush. We call it falling in love.


This is how most relationships kick off right? You meet someone. The sparks fly. The internal "love alert" system goes berserk. You go on dates but you aren't really tasting the food. You're on a quest. You're wondering if these warm tingly feelings are the 'real' thing. Before you know it you're obsessed and talking about a future because everyone agrees this intense in-love experience is the only way to start a marriage.


When you're in that bubble it’s impossible to see clearly. Your partner is flawless. Your friends might see the warning signs. Your family might gently raise an eyebrow. But you? You see perfection. You're convinced you'll be blissfully happy forever. Other couples fight but not you two. You're different. You're armed with an invincible love that will last an eternity. Unfortunately, you've been sold a beautiful lie.


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